![]() Here are some additional reasons to set up GA4 in Shopify: Thankfully, Shopify has launched the Google Channel App to connect the GA4 property easily. That means migration to Google Analytics 4 (GA4) is the only option available for businesses to continue collecting data through Google Analytics.įurthermore, the Universal Analytics section will also be removed from the default Shopify dashboard along with the sunset of UA. The older Universal Analytics (UA) property will stop working on July 1, 2023. Why Set Up GA4 in Shopify?īefore we move on to the main part, let’s first understand why it is essential to connect GA4 with Shopify.Ĭonnecting your Shopify store with Google Analytics 4 (GA4) can unlock new web analytics opportunities for your business. Let’s begin with the tutorial to set up GA4 in Shopify. ![]() Step 3: Choose Google Analytics 4 Property.Step 1: Install Google Channel App on Shopify.Steps to Set up Google Analytics 4 in Shopify.I am going to share the complete step-wise method. This blog post is dedicated to all Shopify store owners looking for an easy way to set up GA4 e-commerce tracking in Shopify. Google Analytics 4 (GA4), the latest release of the analytics platform by Google, is the most advanced and powerful option available for that! Therefore, you need a solid data collection and analytics strategy to make fool-proof decisions. Sometimes, small decisions can (negatively) affect the Shopify business in the long run. Looking for a simple and easy method to set up GA4 in Shopify? Read this blog post for a step-by-step tutorial to set up Google Analytics 4 in Shopify.
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